Culture and Explosion Semiotics Communication and Cognition [SCC] 1 = The book "Culture and Explosion Semiotics Communication and Cognition [SCC] 1" by Juri Lotman is a seminal work that delves into the intricate relationship between culture, technology, and human cognition. The author, a renowned semiotician, explores the impact of technology on our perception of reality and how it shapes our understanding of the world around us. The book is a comprehensive guide to the process of technological evolution and its effects on human society, highlighting the need for a personal paradigm to navigate the complex landscape of modern knowledge. The Plot The book begins by emphasizing the importance of studying and understanding the process of technology evolution. Lotman argues that technology has become an integral part of our lives, and it is crucial to recognize its influence on our cognitive processes. He posits that the rapid pace of technological advancements has led to a state of "cultural explosion where new ideas, values, and beliefs are constantly being created, challenging our traditional notions of reality. This cultural explosion has given rise to a plethora of communication channels, making it increasingly difficult to discern what is real and what is not.

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