BOOKS - Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions - Michael Moss March 1, 2021 PDF  BOOKS
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Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
Author: Michael Moss
Year: March 1, 2021
Format: PDF
File size: PDF 2.9 MB
Language: English



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Hooked Food Free Will and How the Food Giants Exploit Our Addictions In his latest book, Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions, Michael Moss delves into the intricate relationship between our addiction to food and the strategies employed by the processed food industry to capitalize on this craving. With the use of the latest research on addiction, Moss reveals how our bodies are wired to crave sweet tastes, leading to the development of fifty-six types of sugar to enhance the appeal of their products. This preference for quick and convenient meals has resulted in our modern-day obsession with ready-to-eat foods. However, the industry has not only profited from this discovery but has also actively sought to exploit it further. The book exposes how the processed food industry, including major companies like Nestle, Mars, and Kellogg's, has manipulated consumers through insidious marketing campaigns and legal loopholes to deepen our addictions.
Hooked Food Free Will and How the Food Giants Exploit Our Addictions В своей последней книге «Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions» Майкл Мосс углубляется в сложную взаимосвязь между нашей зависимостью от продуктов питания и стратегиями, применяемыми в перерабатываемой пищевой промышленности, чтобы извлечь выгоду из этой тяги. Используя последние исследования зависимости, Мосс показывает, как наши тела запрограммированы на сладкий вкус, что приводит к разработке пятидесяти шести видов сахара для повышения привлекательности их продуктов. Это предпочтение быстрого и удобного питания привело к нашей современной одержимости готовыми к употреблению продуктами. Однако отрасль не только извлекла выгоду из этого открытия, но и активно стремилась использовать его в дальнейшем. Книга раскрывает, как перерабатываемая пищевая промышленность, включая крупные компании, такие как Nestle, Mars и Kellogg's, манипулировала потребителями посредством коварных маркетинговых кампаний и юридических лазеек для углубления наших зависимостей.
Hooked Food Free Will and How the Food Giants Exploit Our Addictions Dans son dernier livre « Hooked : Food, Free Will, and How the Food Giants Exploit Our Addictions » Michael Moss s'enfonce dans la relation complexe entre notre dépendance à l'alimentation et les stratégies appliquées dans l'industrie alimentaire transformable pour bénéficier de cette traction. En utilisant les dernières études sur la dépendance, Moss montre comment nos corps sont programmés pour avoir un goût sucré, ce qui conduit à la mise au point de cinquante-six types de sucre pour rendre leurs produits plus attrayants. Cette préférence pour une alimentation rapide et confortable a conduit à notre obsession moderne pour les aliments prêts à manger. Cependant, l'industrie a non seulement bénéficié de cette découverte, mais a également cherché activement à l'utiliser plus tard. livre révèle comment l'industrie alimentaire recyclable, y compris les grandes entreprises comme Nestlé, Mars et Kellogg's, a manipulé les consommateurs au moyen de campagnes de marketing insidieuses et de failles juridiques pour approfondir nos dépendances.
Hooked Food Free Will and How the Food Giants Exploit Our Addictions En su último libro Hooked: Food, Free Will, and How the Food Giants Exploit ur Addictions "Michael Moss profundiza en la compleja relación entre nuestra dependencia de los alimentos y las estrategias aplicadas en la industria de alimentos procesados para beneficiarse de este empuje. Utilizando los últimos estudios de adicción, Moss muestra cómo nuestros cuerpos están programados para un sabor dulce, lo que lleva al desarrollo de cincuenta y seis tipos de azúcar para aumentar el atractivo de sus productos. Esta preferencia por una comida rápida y cómoda ha llevado a nuestra obsesión moderna por los alimentos listos para comer. n embargo, la industria no sólo se ha beneficiado de esta apertura, sino que también ha buscado activamente utilizarla en el futuro. libro revela cómo la industria de alimentos procesados, incluidas grandes empresas como Nestle, Mars y Kellogg's, han manipulado a los consumidores a través de campañas de marketing insidiosas y lagunas legales para profundizar en nuestras adicciones.
Gehooked Food Free Will and How the Food Giants Exploit Our Addictions In seinem neuesten Buch „Gehooked: Food, Free Will, and How the Food Giants Exploit Our Addictions“ beschäftigt sich Michael Moss mit der komplexen Beziehung zwischen unseren Abhängigkeit von bensmitteln und Strategien, die in der verarbeiteten bensmittelindustrie angewendet werden, um von diesem Schub zu profitieren. Mit der neuesten Suchtforschung zeigt Moss, wie unser Körper auf einen süßen Geschmack programmiert ist, was zur Entwicklung von sechsundfünfzig Arten von Zucker führt, um die Attraktivität ihrer Produkte zu erhöhen. Diese Vorliebe für schnelles und bequemes Essen hat zu unserer modernen Obsession mit verzehrfertigen bensmitteln geführt. Die Branche profitierte jedoch nicht nur von dieser Entdeckung, sondern bemühte sich auch aktiv, sie weiter zu nutzen. Das Buch zeigt, wie die recycelbare bensmittelindustrie, darunter große Unternehmen wie Nestlé, Mars und Kellogg's, die Verbraucher durch heimtückische Marketingkampagnen und Gesetzeslücken manipuliert hat, um unsere Abhängigkeiten zu vertiefen.
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Hooked Food Free Will and How the Food Giants Exploit Our Addictions En son kitabında Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions, Michael Moss gıda bağımlılığımız ile işlenmiş gıda endüstrisinde bu özlemden yararlanmak için uygulanan stratejiler arasındaki karmaşık ilişkiyi araştırıyor. En son bağımlılık araştırmasını kullanan Moss, vücudumuzun tatlıyı tatmak için nasıl programlandığını gösteriyor ve ürünlerinin çekiciliğini artırmak için elli altı şeker türünün gelişmesine yol açıyor. Hızlı, uygun yiyecekler için bu tercih, yemeye hazır gıdalarla ilgili modern saplantımıza yol açmıştır. Bununla birlikte, endüstri sadece bu keşiften faydalanmakla kalmadı, aynı zamanda gelecekte aktif olarak kullanmaya çalıştı. Kitap, Nestle, Mars ve Kellogg's gibi büyük şirketler de dahil olmak üzere işlenmiş gıda endüstrisinin, bağımlılıklarımızı derinleştirmek için sinsi pazarlama kampanyaları ve yasal boşluklar yoluyla tüketicileri nasıl manipüle ettiğini ortaya koyuyor.
إرادة خالية من الأطعمة المعقوفة وكيف يستغل عمالقة الطعام إدماننا في كتابه الأخير المدمن: الطعام والإرادة الحرة وكيف يستغل عمالقة الطعام إدماننا، يتعمق مايكل موس في العلاقة المعقدة بين اعتمادنا على الغذاء والاستراتيجيات المطبقة في صناعة الأغذية المصنعة للاستفادة من هذا التوق. باستخدام أحدث أبحاث الإدمان، يوضح موس كيف تتم برمجة أجسامنا لتذوق الحلويات، مما يؤدي إلى تطوير ستة وخمسين نوعًا من السكر لتعزيز جاذبية منتجاتها. أدى هذا التفضيل للطعام السريع والمريح إلى هوسنا الحديث بالأطعمة الجاهزة للأكل. ومع ذلك، لم تستفد الصناعة من هذا الاكتشاف فحسب، بل سعت أيضًا بنشاط لاستخدامه في المستقبل. يكشف الكتاب كيف تلاعبت صناعة الأغذية المصنعة، بما في ذلك الشركات الكبرى مثل نستله والمريخ وكيلوج، بالمستهلكين من خلال حملات تسويقية خبيثة وثغرات قانونية لتعميق إدماننا.

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