A. Zhdanov. The book "Как выгодно продать себя работодателю" (How to Sell Yourself to Your Employer) by A. A. Zhdanov is a thought-provoking guide that challenges readers to rethink their approach to career development and self-marketing in the digital age. The author argues that success in today's fast-paced and competitive job market requires more than just technical skills and experience; it demands a deep understanding of the technology evolution and its impact on society. The book begins by highlighting the importance of developing a personal paradigm for perceiving the technological process of developing modern knowledge. This paradigm serves as the foundation for survival in a rapidly changing world, where technological advancements are constantly reshaping the landscape of work and society. By studying and understanding this process, individuals can better position themselves to adapt and thrive in the face of technological disruption. One of the key takeaways from the book is the need to embrace lifelong learning and professional development. As technology continues to advance at an unprecedented pace, it is no longer enough to simply acquire a set of skills and knowledge at the beginning of one's career.

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