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Data Driven Harnessing Data and AI to Reinvent Customer Engagement - Tom Chavez 2019 PDF | EPUB McGraw-Hill Education BOOKS NETWORK TECHNOLOGIES
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Data Driven Harnessing Data and AI to Reinvent Customer Engagement
Author: Tom Chavez
Year: 2019
Pages: 256
Format: PDF | EPUB
File size: 10 MB
Language: ENG



Book Description: Data Driven: Harnessing Data and AI to Reinvent Customer Engagement In today's digital age, the landscape of marketing has undergone a tectonic shift. With the proliferation of digital technology, social media, and e-commerce, the way consumers access information, order products, and shop for services has been forever altered. As a result, we have an unprecedented amount of data at our disposal about consumer behavior, preferences, and needs. However, this wealth of data has also made it increasingly challenging to cut through the noise and reach our target audience effectively. To help navigate this complex landscape, Data Driven: Harnessing Data and AI to Reinvent Customer Engagement offers a comprehensive guide on how to leverage data analytics, machine learning, and AI to create personalized experiences that drive engagement, conversion, and loyalty. Written by leading experts in the field, this book provides insights into the latest technologies, including cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI), and demonstrates how these technologies can be harnessed to reinvent customer engagement. The book begins by exploring the need to study and understand the process of technology evolution, highlighting the importance of developing a personal paradigm for perceiving the technological process of developing modern knowledge as the basis for the survival of humanity and the survival of the unification of people in a warring state.
Data Driven: Using Data and AI to Reinvent Customer Engagement В современную цифровую эпоху ландшафт маркетинга претерпел тектонические сдвиги. С распространением цифровых технологий, социальных сетей и электронной коммерции способы доступа потребителей к информации, заказа продуктов и покупки услуг навсегда изменились. В результате в нашем распоряжении оказался беспрецедентный объем данных о потребительском поведении, предпочтениях и потребностях. Тем не менее, это богатство данных также делает все более сложным преодоление шума и эффективное достижение нашей целевой аудитории. Чтобы помочь сориентироваться в этом сложном ландшафте, Data Driven: Использование данных и искусственного интеллекта для переосмысления взаимодействия с клиентами предлагает комплексное руководство по использованию аналитики данных, машинного обучения и искусственного интеллекта для создания персонализированного опыта, который стимулирует взаимодействие, конверсию и лояльность. Эта книга, написанная ведущими экспертами в этой области, дает представление о новейших технологиях, включая облачные, мобильные, социальные, интернет вещей (IoT) и искусственный интеллект (AI), и демонстрирует, как эти технологии можно использовать для переосмысления взаимодействия с клиентами. Книга начинается с исследования необходимости изучения и понимания процесса эволюции технологий, подчёркивая важность выработки личностной парадигмы восприятия технологического процесса развития современных знаний как основы выживания человечества и выживания объединения людей в воюющем государстве.
Data Driven : Using Data and AI to Reinvent Customer Engagement À l'ère numérique moderne, le paysage du marketing a subi des changements tectoniques. Avec la prolifération des technologies numériques, des médias sociaux et du commerce électronique, la façon dont les consommateurs accèdent à l'information, commandent des produits et achètent des services a changé pour toujours. En conséquence, nous avons une quantité sans précédent de données sur le comportement, les préférences et les besoins des consommateurs. Cependant, cette richesse de données rend de plus en plus difficile de surmonter le bruit et d'atteindre efficacement notre public cible. Pour vous aider à vous orienter dans ce paysage complexe, Data Driven : Utiliser les données et l'intelligence artificielle pour repenser l'interaction avec les clients offre un guide complet sur l'utilisation de l'analyse des données, de l'apprentissage automatique et de l'intelligence artificielle pour créer une expérience personnalisée qui stimule l'interaction, la conversion et la fidélité. Ce livre, écrit par des experts de premier plan dans ce domaine, donne un aperçu des dernières technologies, y compris le cloud, le mobile, le social, l'Internet des objets (IoT) et l'intelligence artificielle (AI), et montre comment ces technologies peuvent être utilisées pour repenser l'interaction avec les clients. livre commence par une étude de la nécessité d'étudier et de comprendre l'évolution des technologies, soulignant l'importance de développer un paradigme personnel de la perception du processus technologique du développement des connaissances modernes comme base de la survie de l'humanité et de la survie de l'unification des gens dans un État en guerre.
Data Driven: Using Data and AI to Reinvent Customer Engagement En la era digital moderna, el panorama de la comercialización ha sufrido cambios tectónicos. Con la proliferación de las tecnologías digitales, las redes sociales y el comercio electrónico, las formas en que los consumidores acceden a la información, piden productos y compran servicios han cambiado para siempre. Como resultado, tenemos a nuestra disposición una cantidad sin precedentes de datos sobre comportamiento, preferencias y necesidades de los consumidores. n embargo, esta riqueza de datos también hace cada vez más difícil superar el ruido y alcanzar de manera efectiva a nuestro público objetivo. Para ayudar a orientarse en este complejo panorama, Data Driven: uso de datos e inteligencia artificial para reinterpretar la interacción con los clientes ofrece una guía integral sobre el uso de análisis de datos, aprendizaje automático e inteligencia artificial para crear experiencias personalizadas que estimulen la interacción, la conversión y la lealtad. Este libro, escrito por destacados expertos en la materia, ofrece una visión de las últimas tecnologías, entre ellas la nube, el móvil, el social, el Internet de las Cosas (IoT) y la inteligencia artificial (IA), y demuestra cómo estas tecnologías se pueden utilizar para reinterpretar la interacción con los clientes. libro comienza investigando la necesidad de estudiar y entender el proceso de evolución de la tecnología, enfatizando la importancia de generar un paradigma personal de percepción del proceso tecnológico del desarrollo del conocimiento moderno como base para la supervivencia de la humanidad y la supervivencia de la unión de los seres humanos en un estado en guerra.
Data Driven: Using Data and AI to Reinvent Customer Engagement. Com a disseminação de tecnologias digitais, redes sociais e comércio eletrônico, as formas de acesso dos consumidores à informação, encomenda de produtos e compra de serviços mudaram para sempre. O resultado foi um volume sem precedentes de dados sobre comportamento, preferências e necessidades do consumidor. No entanto, essa riqueza de dados também torna cada vez mais difícil superar o ruído e alcançar efetivamente o nosso público-alvo. Para ajudar a orientar esta complexa paisagem, Data Driven: O uso de dados e inteligência artificial para redefinir a interação com os clientes oferece uma guia completa sobre o uso de analistas de dados, aprendizagem automática e inteligência artificial para criar experiências personalizadas que estimulem a interação, conversão e fidelidade. Este livro, escrito por especialistas líderes na área, oferece uma visão das mais recentes tecnologias, incluindo nuvem, celular, social, internet das coisas (IoT) e inteligência artificial (AI), e demonstra como estas tecnologias podem ser usadas para redefinir a interação com os clientes. O livro começa com um estudo sobre a necessidade de estudar e compreender a evolução da tecnologia, ressaltando a importância de criar um paradigma pessoal de percepção do processo tecnológico de desenvolvimento do conhecimento moderno como base para a sobrevivência da humanidade e a sobrevivência da união das pessoas num estado em guerra.
Data Driven: Using Data and AI to Reinvent Customer Engagement Nell'era digitale moderna, il panorama del marketing ha subito cambiamenti tettonici. Con la diffusione delle tecnologie digitali, dei social network e dell'e-commerce, il modo in cui i consumatori possono accedere alle informazioni, ordinare prodotti e acquistare servizi è cambiato per sempre. Il risultato è una quantità senza precedenti di dati sui comportamenti, le preferenze e le esigenze dei consumatori. Tuttavia, questa ricchezza di dati rende sempre più difficile superare il rumore e raggiungere efficacemente il nostro pubblico target. Per aiutare a orientarsi in questo complesso panorama, Data Driven: l'utilizzo dei dati e dell'intelligenza artificiale per ridefinire l'interazione con i clienti offre una guida completa all'utilizzo di analisi dei dati, apprendimento automatico e intelligenza artificiale per creare esperienze personalizzate che stimolano l'interazione, la conversione e la fedeltà. Questo libro, scritto da esperti di primo piano in questo campo, fornisce una panoramica delle più recenti tecnologie, tra cui cloud, mobile, social, internet delle cose (IoT) e intelligenza artificiale (AI), e dimostra come queste tecnologie possano essere utilizzate per ridefinire l'interazione con i clienti. Il libro inizia con una ricerca sulla necessità di studiare e comprendere l'evoluzione della tecnologia, sottolineando l'importanza di sviluppare un paradigma personale per la percezione del processo tecnologico di sviluppo della conoscenza moderna come base per la sopravvivenza dell'umanità e la sopravvivenza dell'unione delle persone in uno stato in guerra.
Data Driven: Mit Daten und KI zum neuen Kundenengagement Im digitalen Zeitalter hat die Marketinglandschaft tektonische Verschiebungen erfahren. Mit der Verbreitung von digitalen Technologien, sozialen Medien und E-Commerce hat sich die Art und Weise, wie Verbraucher auf Informationen zugreifen, Produkte bestellen und Dienstleistungen kaufen, für immer verändert. Als Ergebnis haben wir eine beispiellose Menge an Daten über Verbraucherverhalten, Präferenzen und Bedürfnisse zur Verfügung. Diese Datenfülle macht es aber auch immer schwieriger, Lärm zu überwinden und unsere Zielgruppe effizient zu erreichen. Um Ihnen zu helfen, sich in dieser komplexen Landschaft zurechtzufinden, bietet Data Driven: Die Verwendung von Daten und künstlicher Intelligenz zur Neuinterpretation von Kundeninteraktionen einen umfassenden itfaden zur Verwendung von Datenanalyse, maschinellem rnen und künstlicher Intelligenz, um personalisierte Erlebnisse zu schaffen, die Interaktion, Konversion und Loyalität fördern. Dieses Buch, das von führenden Experten auf diesem Gebiet verfasst wurde, bietet Einblicke in die neuesten Technologien, einschließlich Cloud, Mobile, Social, Internet of Things (IoT) und künstliche Intelligenz (KI), und zeigt, wie diese Technologien genutzt werden können, um Kundeninteraktionen neu zu denken. Das Buch beginnt mit der Untersuchung der Notwendigkeit, den Prozess der technologischen Evolution zu studieren und zu verstehen, und betont die Bedeutung der Entwicklung eines persönlichen Paradigmas für die Wahrnehmung des technologischen Prozesses der Entwicklung des modernen Wissens als Grundlage für das Überleben der Menschheit und das Überleben der Vereinigung der Menschen in einem kriegführenden Staat.
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Veri Odaklı: Müşteri Katılımını Yeniden İcat Etmek için Veri ve Yapay Zekayı Kullanma Modern dijital çağda, pazarlama ortamı tektonik kaymalara uğramıştır. Dijital, sosyal medya ve e-ticaretin yükselişiyle birlikte, tüketicilerin bilgiye erişme, ürün sipariş etme ve hizmet satın alma biçimleri sonsuza dek değişti. Sonuç olarak, tüketici davranışları, tercihleri ve ihtiyaçları hakkında benzeri görülmemiş miktarda veriye sahibiz. Bununla birlikte, bu veri zenginliği aynı zamanda gürültünün üstesinden gelmeyi ve hedef kitlemize etkili bir şekilde ulaşmayı giderek zorlaştırmaktadır. Bu karmaşık ortamda gezinmeye yardımcı olmak için, Veri Odaklı: Müşteri katılımını yeniden hayal etmek için veri ve yapay zekayı kullanmak, katılımı, dönüşümü ve sadakati yönlendiren kişiselleştirilmiş deneyimler oluşturmak için veri analitiği, makine öğrenimi ve yapay zekayı kullanmak için kapsamlı bir rehber sunar. Alanında önde gelen uzmanlar tarafından yazılan bu kitap, bulut, mobil, sosyal, nesnelerin interneti (IoT) ve yapay zeka (AI) dahil olmak üzere en son teknolojilere dair bilgiler sunuyor ve bu teknolojilerin müşteri katılımını yeniden hayal etmek için nasıl kullanılabileceğini gösteriyor. Kitap, teknolojinin evrim sürecini inceleme ve anlama ihtiyacının incelenmesiyle başlar. Modern bilginin gelişiminin teknolojik sürecinin algılanması için kişisel bir paradigma geliştirmenin önemini vurgulayarak, insanlığın hayatta kalmasının ve insanların savaşan bir devlette birleşmesinin hayatta kalmasının temeli olarak.
المعتمد على البيانات: استخدام البيانات والذكاء الاصطناعي لإعادة اختراع مشاركة العملاء في العصر الرقمي الحديث، شهد المشهد التسويقي تحولات تكتونية. مع ظهور الوسائط الرقمية والاجتماعية والتجارة الإلكترونية، تغيرت الطريقة التي يصل بها المستهلكون إلى المعلومات ويطلبون المنتجات ويشترون الخدمات إلى الأبد. نتيجة لذلك، لدينا قدر غير مسبوق من البيانات حول سلوك المستهلك وتفضيلاته واحتياجاته. ومع ذلك، فإن هذه الثروة من البيانات تجعل من الصعب بشكل متزايد التغلب على الضوضاء والوصول بشكل فعال إلى جمهورنا المستهدف. للمساعدة في التنقل في هذا المشهد المعقد، يوفر استخدام البيانات والذكاء الاصطناعي لإعادة تصور مشاركة العملاء دليلًا شاملاً لاستخدام تحليلات البيانات والتعلم الآلي والذكاء الاصطناعي لإنشاء تجارب مخصصة تدفع المشاركة والتحويل والولاء. يقدم هذا الكتاب، الذي كتبه خبراء بارزون في هذا المجال، رؤى حول أحدث التقنيات بما في ذلك السحابة والجوال والاجتماعية وإنترنت الأشياء (IoT) والذكاء الاصطناعي (AI)، ويوضح كيف يمكن استخدام هذه التقنيات لإعادة تصور مشاركة العملاء. يبدأ الكتاب بدراسة الحاجة إلى دراسة وفهم عملية تطور التكنولوجيا، مع التأكيد على أهمية وضع نموذج شخصي لتصور العملية التكنولوجية لتطور المعرفة الحديثة كأساس لبقاء البشرية وبقاء توحيد الشعوب في دولة متحاربة.

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