BOOKS - Spent: Sex, Evolution, and Consumer Behavior
Spent: Sex, Evolution, and Consumer Behavior - Geoffrey Miller January 1, 2009 PDF  BOOKS
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Spent: Sex, Evolution, and Consumer Behavior
Author: Geoffrey Miller
Year: January 1, 2009
Format: PDF
File size: PDF 1.6 MB
Language: English



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The Plot of Spent Sex Evolution and Consumer Behavior: Spent Sex Evolution and Consumer Behavior is a groundbreaking book that delves into the hidden instincts behind our purchasing habits and explores how evolutionary psychology can help us understand the modern world of marketing and status-seeking in American consumer culture. The author, Geoffrey Miller, a leading evolutionary psychologist, argues that the goods and services we buy unconsciously advertise our biological potential as mates and friends, and he examines the hidden factors that dictate our choices in various products, from lipstick to cars, and even the magazines we read and the music we listen to. The book begins by introducing the basic notion that our purchasing decisions are driven by our prehistoric origins and the need to showcase our biological potential as mates and friends. Miller then takes readers on a journey through the sensual wonderland of marketing and status seeking, deciphering the unseen logic behind the chaos of consumerism.
The Plot of Spent Sex Evolution and Consumer Behavior: Spent Sex Evolution and Consumer Behavior - это новаторская книга, которая углубляется в скрытые инстинкты, стоящие за нашими покупательскими привычками, и исследует, как эволюционная психология может помочь нам понять современный мир маркетинга и поиска статуса в американской потребительской культуре. Автор, Джеффри Миллер, ведущий эволюционный психолог, утверждает, что товары и услуги, которые мы покупаем, неосознанно рекламируют наш биологический потенциал в качестве партнеров и друзей, и он исследует скрытые факторы, которые диктуют наш выбор в различных продуктах, от помады до автомобилей, и даже журналы, которые мы читаем, и музыку, которую мы слушаем. Книга начинается с введения основного представления о том, что наши решения о покупке обусловлены нашим доисторическим происхождением и необходимостью продемонстрировать наш биологический потенциал в качестве партнеров и друзей. Затем Миллер проводит читателей в путешествие по чувственной стране чудес маркетинга и поиска статуса, расшифровывая невидимую логику, стоящую за хаосом потребительства.
The Plot of Spent Sex Evolution and Consumer Behavior : Spent Sex Evolution and Consumer Behavior est un livre novateur qui explore les instincts cachés derrière nos habitudes d'achat et explore comment la psychologie évolutive peut nous aider à comprendre le monde moderne du marketing et la recherche du statut dans la culture des consommateurs américains. L'auteur, Jeffrey Miller, un psychologue évolutionnaire de premier plan, affirme que les biens et les services que nous achetons annoncent inconsciemment notre potentiel biologique en tant que partenaires et amis, et qu'il explore les facteurs cachés qui dictent notre choix dans divers produits, du rouge à lèvres aux voitures, et même les magazines que nous lisons et la musique que nous écoutons. livre commence par l'introduction de l'idée de base que nos décisions d'achat sont dues à nos origines préhistoriques et à la nécessité de démontrer notre potentiel biologique en tant que partenaires et amis. Miller emmène ensuite les lecteurs dans un voyage à travers le pays sensuel des merveilles du marketing et de la recherche de statut, décodant la logique invisible derrière le chaos du consumérisme.
The Plot of Spent Sex Evolution and Consumer Behavior: Spent Sex Evolution and Consumer Behavior es un libro pionero que profundiza en los instintos ocultos detrás de nuestros hábitos de compra y explora cómo evolucionar la psicología puede ayudarnos a entender el mundo moderno del marketing y la búsqueda de estatus en la cultura del consumidor estadounidense. autor, Jeffrey Miller, un destacado psicólogo evolutivo, afirma que los bienes y servicios que compramos anuncian inconscientemente nuestro potencial biológico como socios y amigos, y explora los factores ocultos que dictan nuestras opciones en los diferentes productos, desde el lápiz labial hasta los coches, e incluso las revistas que leemos y la música que escuchamos. libro comienza introduciendo la idea básica de que nuestras decisiones de compra se deben a nuestros orígenes prehistóricos y a la necesidad de demostrar nuestro potencial biológico como socios y amigos. Miller luego guía a los lectores en un viaje por el sensual país de las maravillas del marketing y la búsqueda de estatus, descifrando la invisible lógica detrás del caos del consumismo.
The Plot of Spent Sex Evolution and Consumer Behavior: Spent Sex Evolution and Consumer Behavior è un libro innovativo che approfondisce gli istinti nascosti dietro le nostre abitudini di acquisto e indaga come la psicologia evolutiva possa aiutarci a comprendere il mondo attuale del marketing e della ricerca dello status nella cultura dei consumatori americani. L'autore, Jeffrey Miller, uno psicologo evoluzionista, sostiene che i beni e i servizi che acquistiamo pubblicizzano inconsapevolmente il nostro potenziale biologico come partner e amici, e sta esplorando i fattori nascosti che impongono la nostra scelta in diversi prodotti, dal rossetto alle auto, e anche le riviste che leggiamo e la musica che ascoltiamo. Il libro inizia introducendo la visione di base che le nostre decisioni di acquisto sono dovute alla nostra origine preistorica e la necessità di dimostrare il nostro potenziale biologico come partner e amici. Poi Miller guida i lettori in un viaggio nel sensuale paese delle meraviglie del marketing e della ricerca dello status, decifrando la logica invisibile dietro il caos del consumismo.
The Plot of Spent Sex Evolution and Consumer Behavior: Spent Sex Evolution and Consumer Behavior ist ein bahnbrechendes Buch, das tief in die verborgenen Instinkte hinter unseren Einkaufsgewohnheiten eintaucht und untersucht, wie die Evolutionspsychologie uns helfen kann, die moderne Welt des Marketings und der Statussuche in den USA zu verstehen Konsumkultur. Der Autor, Geoffrey Miller, ein führender Evolutionspsychologe, argumentiert, dass die Waren und Dienstleistungen, die wir kaufen, unbewusst unser biologisches Potenzial als Partner und Freunde anpreisen, und er untersucht die versteckten Faktoren, die unsere Entscheidungen in einer Vielzahl von Produkten bestimmen, von Lippenstift bis Autos und sogar die Zeitschriften, die wir lesen, und die Musik, die wir hören. Das Buch beginnt mit einer Einführung in die grundlegende Vorstellung, dass unsere Kaufentscheidungen auf unserer prähistorischen Herkunft und der Notwendigkeit beruhen, unser biologisches Potenzial als Partner und Freunde zu demonstrieren. Miller nimmt die ser dann mit auf eine Reise durch das sinnliche Wunderland des Marketings und der Statussuche und entschlüsselt die unsichtbare Logik hinter dem Chaos des Konsumismus.
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The Plot of Spent Sex Evolution and Consumer Behavior: Spent Sex Evolution and Consumer Behavior, alışveriş alışkanlıklarımızın ardındaki gizli içgüdüleri araştıran ve evrimsel psikolojinin modern pazarlama dünyasını ve Amerikan tüketici kültüründeki statü arayışını anlamamıza nasıl yardımcı olabileceğini araştıran çığır açan bir kitaptır. Önde gelen bir evrimsel psikolog olan yazar Jeffrey Miller, satın aldığımız mal ve hizmetlerin bilmeden biyolojik potansiyelimizi ortaklar ve arkadaşlar olarak tanıttığını savunuyor ve seçimlerimizi belirleyen gizli faktörleri araştırıyor. Kitap, satın alma kararlarımızın tarih öncesi kökenlerimiz ve biyolojik potansiyelimizi ortak ve arkadaş olarak gösterme ihtiyacımız tarafından yönlendirildiği temel fikrini tanıtarak başlıyor. Miller daha sonra okuyucuları, tüketiciliğin kaosunun arkasındaki görünmez mantığı deşifre ederek, pazarlama ve statü arayışının şehvetli harikalar diyarında bir yolculuğa çıkarır.
حبكة تطور الجنس المستنفد وسلوك المستهلك: تطور الجنس المستنفد وسلوك المستهلك هو كتاب رائد يتعمق في الغرائز الخفية وراء عادات التسوق لدينا ويستكشف كيف يمكن لعلم النفس التطوري أن يساعدنا في فهم العالم الحديث للتسويق والمكانة البحث في ثقافة المستهلك الأمريكية. يجادل المؤلف، جيفري ميلر، عالم النفس التطوري الرائد، بأن السلع والخدمات التي نشتريها تعلن عن غير قصد عن إمكاناتنا البيولوجية كشركاء وأصدقاء، ويستكشف العوامل الخفية التي تملي خياراتنا في المنتجات التي تتراوح من أحمر الشفاه إلى السيارات، وحتى المجلات التي نقرأها والموسيقى التي نستمع إليها. يبدأ الكتاب بتقديم الفكرة الأساسية القائلة بأن قرارات الشراء لدينا مدفوعة بأصولنا في عصور ما قبل التاريخ والحاجة إلى إظهار إمكاناتنا البيولوجية كشركاء وأصدقاء. ثم يأخذ ميلر القراء في رحلة عبر أرض العجائب الحسية للتسويق والبحث عن المكانة، وفك رموز المنطق غير المرئي وراء فوضى النزعة الاستهلاكية.

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