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Pioneers of Digital Success Stories from Leaders in Advertising, Marketing, Search and Social Media - Mel Carson and Paul Springer 2012 EPUB Kogan Page BOOKS BUSINESS AND ECONOMICS
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Pioneers of Digital Success Stories from Leaders in Advertising, Marketing, Search and Social Media
Author: Mel Carson and Paul Springer
Year: 2012
Format: EPUB
File size: 2 MB
Language: ENG



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The Plot of the Book "Pioneers of Digital Success Stories from Leaders in Advertising, Marketing, Search, and Social Media" In an ever-evolving digital landscape, it's crucial to understand the process of technology evolution and its impact on society. The book "Pioneers of Digital" delves into the stories of individuals who have significantly influenced the development of advertising, marketing, search, and social media during the internet era. The authors, Springer and Carson, have conducted extensive research to provide readers with behind-the-scenes insights, decisions, and opinions that shaped digital phenomena such as virtual reality, Dove's Real Beauty campaign, Obama's 2008 presidential campaign, celebrity takeup of Twitter, and Artists Without a Label - a free digital music distribution service for independent artists. The book begins by highlighting the importance of developing a personal paradigm for perceiving the technological process of modern knowledge evolution. This paradigm is essential for survival in a warring state, where technology is constantly advancing and reshaping our world. As we navigate the digital age, it's vital to comprehend the driving forces behind these innovations and how they affect human interaction, communication, and commerce. Chapter One: Virtual Reality - A New Frontier The first chapter explores the emergence of virtual reality (VR) and its potential to revolutionize various industries.
Сюжет книги «Первопроходцы цифровых историй успеха от лидеров в области рекламы, маркетинга, поиска и социальных сетей» В постоянно развивающемся цифровом ландшафте крайне важно понимать процесс эволюции технологий и его влияние на общество. Книга «Пионеры Digital» углубляется в истории отдельных людей, которые значительно повлияли на развитие рекламы, маркетинга, поиска и социальных сетей в эпоху интернета. Авторы, Спрингер и Карсон, провели обширное исследование, чтобы предоставить читателям закулисные идеи, решения и мнения, которые сформировали цифровые явления, такие как виртуальная реальность, кампания Dove's Real Beauty, президентская кампания Обамы 2008 года, захват знаменитостей Twitter и Artists Without a Label - бесплатный сервис распространения цифровой музыки для независимых исполнителей. Книга начинается с освещения важности выработки личностной парадигмы восприятия технологического процесса эволюции современных знаний. Эта парадигма необходима для выживания в воюющем государстве, где технологии постоянно продвигаются и меняют наш мир. Поскольку мы ориентируемся в цифровую эпоху, жизненно важно понять движущие силы этих инноваций и то, как они влияют на человеческое взаимодействие, общение и коммерцию. Глава первая: Виртуальная реальность - новый рубеж Первая глава посвящена появлению виртуальной реальности (VR) и ее потенциалу совершить революцию в различных отраслях.
Histoire du livre « Pionniers des réussites numériques des leaders de la publicité, du marketing, de la recherche et des médias sociaux » Dans un paysage numérique en constante évolution, il est essentiel de comprendre le processus d'évolution de la technologie et son impact sur la société. livre « Pioneers of Digital » explore les histoires des individus qui ont considérablement influencé le développement de la publicité, du marketing, de la recherche et des médias sociaux à l'ère d'Internet. s auteurs, Springer et Carson, ont mené une vaste étude pour fournir aux lecteurs des idées, des solutions et des opinions en coulisses qui ont façonné des phénomènes numériques tels que la réalité virtuelle, la campagne Dove's Real Beauty, la campagne présidentielle d'Obama de 2008, la capture de célébrités Twitter et Artistes Without a Label - un service gratuit de diffusion de musique numérique pour les artistes indépendants. livre commence par souligner l'importance de créer un paradigme personnel de la perception du processus technologique de l'évolution des connaissances modernes. Ce paradigme est nécessaire pour survivre dans un État en guerre où la technologie progresse constamment et change notre monde. Alors que nous nous orientons vers l'ère numérique, il est essentiel de comprendre les forces motrices de ces innovations et leur impact sur l'interaction humaine, la communication et le commerce. Premier chapitre : La réalité virtuelle - une nouvelle frontière premier chapitre est consacré à l'émergence de la réalité virtuelle (RV) et à son potentiel de révolutionner différents secteurs.
Historia del libro «Pioneros de las historias digitales de éxito de los líderes en publicidad, marketing, búsqueda y redes sociales» En un panorama digital en constante evolución, es fundamental comprender el proceso de evolución de la tecnología y su impacto en la sociedad. libro Pioneros Digitales profundiza en las historias de individuos que han influido significativamente en el desarrollo de la publicidad, el marketing, la búsqueda y las redes sociales en la era de Internet. autores, Springer y Carson, han realizado un extenso estudio para proporcionar a los lectores ideas, decisiones y opiniones tras bastidores que han dado forma a fenómenos digitales como la realidad virtual, la campaña de Dove's Real Beauty, la campaña presidencial de Obama de 2008, la captura de celebridades de Twitter y Artists Without a Lithout abel es un servicio gratuito de distribución de música digital para artistas independientes. libro comienza resaltando la importancia de generar un paradigma personal de percepción del proceso tecnológico de la evolución del conocimiento moderno. Este paradigma es esencial para sobrevivir en un Estado en guerra, donde la tecnología avanza y cambia constantemente nuestro mundo. A medida que nos enfocamos en la era digital, es vital comprender las fuerzas impulsoras de estas innovaciones y cómo afectan la interacción humana, la comunicación y el comercio. Capítulo uno: Realidad virtual - una nueva frontera primer capítulo se centra en la aparición de la realidad virtual (VR) y su potencial para revolucionar diversas industrias.
A história do livro «Os pioneiros das histórias digitais de sucesso de líderes em publicidade, marketing, busca e redes sociais» É crucial compreender o processo de evolução da tecnologia e seus efeitos na sociedade em constante evolução digital. O livro «Pioneiros Digitais» é aprofundado na história de indivíduos que influenciaram significativamente o desenvolvimento de publicidade, marketing, busca e redes sociais na era da Internet. Os autores, Springer e Carson, fizeram uma ampla pesquisa para fornecer aos leitores ideias, decisões e opiniões de bastidores que formaram fenômenos digitais, como a realidade virtual, a campanha Dove's Real Beauty, a campanha presidencial de 2008 de Obama, a captura de celebridades do Twitter e a Artists Without a Label - um serviço gratuito de distribuição de música digital para artistas independentes. O livro começa por revelar a importância da criação do paradigma pessoal da percepção do processo tecnológico da evolução do conhecimento moderno. Este paradigma é essencial para sobreviver num estado em guerra, onde a tecnologia avança e muda o nosso mundo. Como estamos focados na era digital, é vital compreender os motores dessas inovações e como elas afetam a interação humana, a comunicação e o comércio. Capítulo 1: Realidade Virtual - uma nova fronteira O primeiro capítulo é dedicado ao surgimento da realidade virtual (VR) e seu potencial para revolucionar vários setores.
La trama del libro «I pionieri delle storie di successo digitali da leader in pubblicità, marketing, ricerca e social media» In un panorama digitale in continua evoluzione, è fondamentale comprendere l'evoluzione della tecnologia e il suo impatto sulla società. Il libro «Pionieri Digital» approfondisce la storia di individui che hanno influenzato in modo significativo la pubblicità, il marketing, la ricerca e i social media nell'era di Internet. Gli autori, Springer e Carson, hanno condotto una vasta ricerca per fornire ai lettori idee, decisioni e opinioni dietro le quinte che hanno formato fenomeni digitali come la realtà virtuale, la campagna Dove s Real Beauty, la campagna presidenziale di Obama del 2008, la cattura di celebrità Twitter e Artists Without a Label, un servizio gratuito per la diffusione di musica digitale per artisti indipendenti. Il libro inizia mettendo in luce l'importanza di sviluppare il paradigma personale della percezione del processo tecnologico dell'evoluzione della conoscenza moderna. Questo paradigma è essenziale per sopravvivere in uno Stato in guerra, dove la tecnologia continua a progredire e cambiare il nostro mondo. Poiché ci concentriamo sull'era digitale, è fondamentale comprendere i motori di queste innovazioni e come influiscono sull'interazione umana, sulla comunicazione e sul commercio. Capitolo 1: Realtà virtuale - nuova frontiera Il primo capitolo è dedicato alla realtà virtuale (VR) e al suo potenziale per rivoluzionare diversi settori.
Buchhandlung „Pioniere digitaler Erfolgsgeschichten von Führungskräften in Werbung, Marketing, Suche und Social Media“ In der sich ständig weiterentwickelnden digitalen Landschaft ist es von entscheidender Bedeutung, den technologischen Evolutionsprozess und seine Auswirkungen auf die Gesellschaft zu verstehen. Das Buch Pioneers of Digital geht tief in die Geschichten von Individuen ein, die die Entwicklung von Werbung, Marketing, Suche und Social Media im Internetzeitalter maßgeblich beeinflusst haben. Die Autoren Springer und Carson führten umfangreiche Recherchen durch, um den sern Einblicke, Lösungen und Meinungen hinter die Kulissen zu geben, die digitale Phänomene wie virtuelle Realität, Dove's Real Beauty-Kampagne, Obamas Präsidentschaftskampagne 2008, Twitter Celebrity Capture und Artists Without a Label, einen kostenlosen digitalen Musikvertriebsservice für unabhängige Künstler, geprägt haben. Das Buch beginnt mit der Hervorhebung der Bedeutung der Entwicklung eines persönlichen Paradigmas der Wahrnehmung des technologischen Prozesses der Entwicklung des modernen Wissens. Dieses Paradigma ist notwendig, um in einem kriegführenden Staat zu überleben, in dem die Technologie ständig voranschreitet und unsere Welt verändert. Während wir uns auf das digitale Zeitalter konzentrieren, ist es von entscheidender Bedeutung, die Treiber dieser Innovationen und ihre Auswirkungen auf die menschliche Interaktion, Kommunikation und den Handel zu verstehen. Kapitel eins: Virtual Reality - ein neuer Meilenstein Im ersten Kapitel geht es um die Entstehung von Virtual Reality (VR) und deren Potenzial, verschiedene Branchen zu revolutionieren.
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"Digital Success Story Pioneers from aders in Advertising, Marketing, Search and Social Media" kitabının konusu Sürekli gelişen dijital ortamda, teknolojinin evrimini ve toplum üzerindeki etkisini anlamak çok önemlidir. "Dijital Öncüler" kitabı, İnternet çağında reklamcılık, pazarlama, arama ve sosyal ağların gelişimini önemli ölçüde etkilemiş bireylerin hikayelerine değiniyor. Yazarlar Springer ve Carson, okuyuculara sanal gerçeklik, Dove'un Gerçek Güzellik kampanyası, Obama'nın 2008 başkanlık kampanyası, Twitter'ın ünlü devralması ve Etiketsiz Sanatçılar gibi dijital fenomenleri şekillendiren sahne arkası içgörüleri, çözümleri ve görüşleri sunmak için kapsamlı bir araştırma yaptı. bağımsız sanatçılar için ücretsiz bir dijital müzik dağıtım hizmeti. Kitap, modern bilginin evriminin teknolojik sürecinin algılanması için kişisel bir paradigma geliştirmenin önemini vurgulayarak başlıyor. Bu paradigma, teknolojinin sürekli ilerlediği ve dünyamızı değiştirdiği savaşan bir durumda hayatta kalmak için gereklidir. Dijital çağda gezinirken, bu yeniliklerin itici güçlerini ve insan etkileşimini, iletişimi ve ticareti nasıl etkilediğini anlamak çok önemlidir. Birinci Bölüm: Sanal Gerçeklik - Yeni Bir Sınır İlk bölüm, sanal gerçekliğin (VR) ortaya çıkmasına ve çeşitli endüstrilerde devrim yaratma potansiyeline ayrılmıştır.
موضوع كتاب «قصة النجاح الرقمية رواد من قادة الإعلان والتسويق والبحث ووسائل التواصل الاجتماعي» في المشهد الرقمي المتطور باستمرار، من الأهمية بمكان فهم تطور التكنولوجيا وتأثيرها على المجتمع. يتعمق كتاب «الرواد الرقميون» في قصص الأفراد الذين أثروا بشكل كبير في تطوير الإعلانات والتسويق والبحث والشبكات الاجتماعية في عصر الإنترنت. أجرى المؤلفان، Springer و Carson، بحثًا مكثفًا لتزويد القراء برؤى وحلول وآراء من وراء الكواليس شكلت ظواهر رقمية مثل الواقع الافتراضي، وحملة Dove's Real Beauty، وحملة أوباما الرئاسية لعام 2008، واستيلاء المشاهير على Twitter و الفنانون بدون تسمية - خدمة توزيع موسيقى رقمية مجانية مجانية للفنانين المستقلين. يبدأ الكتاب بتسليط الضوء على أهمية تطوير نموذج شخصي لتصور العملية التكنولوجية لتطور المعرفة الحديثة. هذا النموذج ضروري للبقاء في حالة حرب حيث تتقدم التكنولوجيا باستمرار وتغير عالمنا. بينما نتنقل في العصر الرقمي، من الضروري فهم محركات هذه الابتكارات وكيف تؤثر على التفاعل البشري والاتصالات والتجارة. الفصل الأول: الواقع الافتراضي - حدود جديدة تم تخصيص الفصل الأول لظهور الواقع الافتراضي (VR) وإمكانية إحداث ثورة في الصناعات المختلفة.

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