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Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 (Smart Innovation, Systems and Technologies, 279) - Jose Luis Reis March 31, 2023 PDF  BOOKS
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Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 (Smart Innovation, Systems and Technologies, 279)
Author: Jose Luis Reis
Year: March 31, 2023
Format: PDF
File size: PDF 50 MB
Language: English



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Book Marketing and Smart Technologies Proceedings of ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279 Introduction: In today's fast-paced digital world, technology is constantly evolving and shaping the way we live, work, and interact with one another. The field of marketing is no exception, as it has been revolutionized by the integration of smart technologies such as artificial intelligence (AI), virtual and augmented reality (VR/AR), and the Internet of Things (IoT). These innovations have transformed the way businesses approach marketing, from data collection and analysis to customer engagement and experience. This book, "Marketing and Smart Technologies Proceedings of ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279 brings together selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech) held at the University of La Laguna in Tenerife, Spain, during December 24-26, 2021.
Book Marketing and Smart Technologies Proceedings of ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279 Введение: В современном быстро развивающемся цифровом мире технологии постоянно развиваются и формируют то, как мы живем, работаем и взаимодействуем друг с другом. Сфера маркетинга не стала исключением, так как ее революционизировала интеграция таких умных технологий, как искусственный интеллект (ИИ), виртуальная и дополненная реальность (VR/AR), а также интернет вещей (IoT). Эти инновации изменили подход бизнеса к маркетингу - от сбора и анализа данных до вовлечения и взаимодействия с клиентами. В этой книге «Маркетинговые и интеллектуальные технологии ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279» собраны отдельные статьи, представленные на Международной конференции по маркетингу и технологиям (ICMarkTech), состоявшейся в Университете Ла-Лагуна в Тенерифе, Испания, 24-26 декабря , 2021.
Book Marketing and Smart Technologies Proceedings of ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279 Introduction : Dans le monde numérique en évolution rapide d'aujourd'hui, les technologies évoluent constamment et façonnent notre façon de vivre, de travailler et d'interagir. domaine du marketing n'a pas fait exception, car il a été révolutionné par l'intégration de technologies intelligentes telles que l'intelligence artificielle, la réalité virtuelle et augmentée (VR/AR) et l'Internet des objets (IoT). Ces innovations ont modifié l'approche commerciale du marketing, de la collecte et de l'analyse des données à l'engagement et à l'engagement des clients. Ce livre intitulé « Marketing and Smart Technology ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279 » rassemble des articles individuels présentés lors de la Conférence internationale sur le marketing et la technologie (ICMarkTech) tenue à l'Université de La Laguna à Tenerife, Espagne, du 24 au 26 décembre 2021.
Book Marketing and Smart Technologies Proceedings of ICMarkTech 2021 Volumen 1 Smart Innovation Systems and Technologies 279 Introducción: En el mundo digital en rápida evolución, la tecnología evoluciona constantemente y forman la forma en que vivimos, trabajamos e interactuamos entre nosotros. ámbito del marketing no fue la excepción, ya que fue revolucionado por la integración de tecnologías inteligentes como la inteligencia artificial (IA), la realidad virtual y aumentada (VR/AR), así como el Internet de las cosas (IoT). Estas innovaciones han cambiado el enfoque del negocio hacia el marketing, desde la recopilación y análisis de datos hasta el compromiso y la interacción con los clientes. Este libro «ICMarkTech 2021 Volumen 1 Smart Innovation Systems and Technologies 279» reúne artículos individuales presentados en la Conferencia Internacional de Marketing y Tecnología (ICMarkTech) celebrada en Universidad de La Laguna en Tenerife, España, 24-26 de diciembre, 2021.
Book Marketing and Smart Technologies Proceedings of ICMarkTech 2021 Volume 1 Smart Inovation Systems and Technologies 279 Introdução: No mundo digital em desenvolvimento moderno, a tecnologia está em constante evolução e forma como vivemos, trabalhamos e interagimos entre nós. A área de marketing não foi uma exceção, pois foi revolucionada pela integração de tecnologias inteligentes como inteligência artificial (IA), realidade virtual e aumentada (VR/AR) e Internet das Coisas (IoT). Estas inovações mudaram a abordagem empresarial de marketing, desde a coleta e análise de dados até a inclusão e interação com os clientes. Este livro, «Tecnologia de Marketing e Inteligência ICMarkTech 2021 Volume 1 Smart Inovation Systems and Technologies 279», reúne artigos individuais apresentados na Conferência Internacional de Marketing e Tecnologia (ICMarkTech), realizada na Universidade de La Laguna, na Espanha, 24-26 de Dezembro de 2021.
Book Marketing and Smart Technologies Proceedings of ICMarkTech Volume 1 Smart Innovation Systems and Technologies 279 Introduzione: In un mondo digitale in continua evoluzione, la tecnologia evolve continuamente il modo in cui viviamo, lavoriamo e interagiamo. Il settore del marketing non ha fatto eccezione perché è stato rivoluzionato dall'integrazione di tecnologie intelligenti come l'intelligenza artificiale (intelligenza artificiale), la realtà virtuale e aumentata (VR/AR) e l'Internet delle cose (IoT). Queste innovazioni hanno modificato l'approccio aziendale al marketing, dalla raccolta e analisi dei dati al coinvolgimento e all'interazione con i clienti. Questo libro, "Marketing e Smart Technology" 2021 Volume 1 Smart Innovation Systems and Technologies 279 ", raccoglie alcuni articoli presentati alla Conferenza Internazionale sul Marketing e la Tecnologia ( ), che si è tenuta all'Università de La Laguna a Tenerife, Spagna, 24-26 dicembre 2021.
Buchtitel: Marketing and Smart Technologies Proceedings of ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279 Einführung: In der heutigen schnelllebigen digitalen Welt entwickeln sich Technologien ständig weiter und prägen die Art und Weise, wie wir miteinander leben, arbeiten und interagieren. Der Bereich Marketing war keine Ausnahme, da er durch die Integration intelligenter Technologien wie künstliche Intelligenz (KI), virtuelle und erweiterte Realität (VR/AR) sowie das Internet der Dinge (IoT) revolutioniert wurde. Diese Innovationen haben den Ansatz des Unternehmens im Marketing verändert - von der Datenerhebung und -analyse bis hin zur Kundenbindung und -interaktion. Dieses Buch „Marketing and Intelligent Technologies ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279“ enthält ausgewählte Artikel, die auf der Internationalen Konferenz für Marketing und Technologie (ICMarkTech) an der Universität La Laguna im spanischen Teneriffa vom 24. bis 26. Dezember 2021 vorgestellt wurden.
Book Marketing and Smart Technologies Proceedings of ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279 Wprowadzenie: W dzisiejszym szybko rozwijającym się świecie cyfrowym technologia stale ewoluuje i kształtuje sposób, w jaki żyjemy, pracujemy i współdziałamy ze sobą. Przemysł marketingowy nie jest wyjątkiem, ponieważ został zrewolucjonizowany poprzez integrację inteligentnych technologii, takich jak sztuczna inteligencja (AI), wirtualna i rozszerzona rzeczywistość (VR/AR) oraz Internet Rzeczy (IoT). Od gromadzenia i analizy danych po zaangażowanie i zaangażowanie klientów, innowacje te zmieniły sposób podejścia przedsiębiorstw do marketingu. Książka „ICMarkTech Marketing and Intelligent Technologies 2021 Volume 1 Smart Innovation Systems and Technologies 279” zbiera wybrane artykuły zaprezentowane na Międzynarodowej Konferencji Marketingu i Technologii (ICMarkTech), która odbyła się na Uniwersytecie La Laguna na Teneryfie w Hiszpanii w dniach 24-26 grudnia, 2021.
Book Technologies Process of ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279 Introduction: בעולם הדיגיטלי המתפתח במהירות, הטכנולוגיה מתפתחת ומתעצבת באופן קבוע איך אנחנו חיים, עובדים ומתקשרים זה עם זה עם זה. תעשיית השיווק אינה יוצאת מן הכלל, כיוון שחוללה מהפכה בשילוב טכנולוגיות חכמות כגון בינה מלאכותית (AI), מציאות מדומה (VR/AR) ואינטרנט הדברים (IOTT). מאוסף נתונים וניתוח למעורבות ושיתוף לקוחות, חידושים אלה שינו את הדרך בה העסקים מתקרבים לשיווק. ספר זה, ICMarkTech Marketing and Intelligent Technologies 2021 Volume 1 Smart Innovation Systems and Technologies 279, אוסף מאמרים נבחרים שהוצגו בכנס הבינלאומי לשיווק וטכנולוגיה (ICMarkTech) שנערך באוניברסיטת לה לגונה בטנריפה, ספרד בדצמבר 24-26, 2021.''
Kitap Adı: ICMarkTech'in Pazarlama ve Akıllı Teknolojiler Bildirileri 2021 Cilt 1 Akıllı İnovasyon stemleri ve Teknolojileri 279 Giriş: Günümüzün hızla gelişen dijital dünyasında, teknoloji sürekli gelişiyor ve nasıl yaşadığımızı, çalıştığımızı ve birbirimizle etkileşime girdiğimizi şekillendiriyor. Pazarlama endüstrisi, yapay zeka (AI), sanal ve artırılmış gerçeklik (VR/AR) ve Nesnelerin İnterneti (IoT) gibi akıllı teknolojilerin entegrasyonu ile devrim yarattığı için bir istisna değildir. Veri toplama ve analizden müşteri katılımı ve bağlılığına kadar, bu yenilikler işletmelerin pazarlamaya yaklaşım biçimini değiştirdi. "ICMarkTech Marketing and Intelligent Technologies 2021 Volume 1 Smart Innovation Systems and Technologies 279'adlı bu kitap, 24-26 Aralık 2021 tarihleri arasında Tenerife, İspanya'daki La Laguna Üniversitesi'nde düzenlenen Uluslararası Pazarlama ve Teknoloji Konferansı'nda (ICMarkTech) sunulan seçilmiş makaleleri toplamaktadır.
Marketing and Smart Technologies Proceedings of ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279 مقدمة: في عالم اليوم الرقمي سريع التطور، تتطور التكنولوجيا باستمرار وتشكل من حيث نعيش ونعمل ونتفاعل مع بعضنا. صناعة التسويق ليست استثناء، حيث أحدثت ثورة من خلال تكامل التقنيات الذكية مثل الذكاء الاصطناعي (AI) والواقع الافتراضي والمعزز (VR/AR) وإنترنت الأشياء (IoT). من جمع البيانات وتحليلها إلى مشاركة العملاء ومشاركتهم، غيرت هذه الابتكارات الطريقة التي تتعامل بها الشركات مع التسويق. يجمع هذا الكتاب، «ICMarkTech Marketing and Intelligent Technologies 2021 Volume 1 Smart Innovation Systems and Technologies 279» مقالات مختارة قدمت في المؤتمر الدولي للتسويق والتكنولوجيا (ICMArkTech) الذي عقد في جامعة لا لاغونا في تينيريفي تينيريفي إسبانيا، إسبانيا، في كانون الأول/ديسمبر 24-26, 2021.
책 제목: ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279 Introduction의 마케팅 및 스마트 기술 절차: 오늘날 빠르게 진화하는 디지털 세계에서 기술은 우리의 생활, 작업 및 상호 작용 방식. 인공지능 (AI), 가상증강현실 (VR/AR), 사물인터넷 (IoT) 등 스마트기술의 통합으로 혁명을 일으킨 마케팅 업계도 예외가 아니다. 데이터 수집 및 분석에서 고객 참여 및 참여에 이르기까지 이러한 혁신은 비즈니스가 마케팅에 접근하는 방식을 변화 시켰습 이 책 "ICMarkTech 마케팅 및 지능형 기술 2021 년 1 권 스마트 혁신 시스템 및 기술 279" 는 2021 년 12 월 24-26 일 스페인 테 네리 페의 La Laguna University에서 개최 된 국제 마케팅 및 기술 컨퍼런스 (ICMarkTech) 에서 발표 된 기사를 수집합니다.
Book Title: Marketing and Smart Technologies Proceedings of ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279はじめに:今日急速に進化しているデジタルの世界では、テクノロジーが常に進化しており、私たちの生き方を形作っています。人工知能(AI)、仮想現実と拡張現実(VR/AR)、モノのインターネット(IoT)などのスマートテクノロジーの統合によって革命を起こしたマーケティング業界も例外ではありません。データの収集と分析から顧客エンゲージメントとエンゲージメントに至るまで、これらのイノベーションは企業がマーケティングにアプローチする方法を変革しました。本書「ICMarkTech Marketing and Intelligent Technologies 2021 Volume 1 Smart Innovation Systems and Technologies 279」は、スペイン、テネリフェ島のラ・ラグナ大学で開催された国際マーケティング技術会議(ICMarkTech)で発表された論文を収集します2021。
Book Title: ICMarkTech 2021第一卷智能創新系統和技術的營銷和智能技術論文279簡介:在當今快速發展的數字世界中,技術不斷發展,塑造了我們的生活、工作和互動方式。營銷領域也不例外,因為它已經徹底改變了人工智能(AI),虛擬和增強現實(VR/AR)以及物聯網(IoT)等智能技術的集成。這些創新改變了業務營銷方式-從數據收集和分析到客戶參與和互動。本書「ICMarkTech 2021 Volume 1 Smart Innovation Systems and Technologies 279」匯編了202112月24日至26日在西班牙特內裏費島拉古納大學舉行的國際營銷和技術會議(ICMarkTech)上發表的論文。

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