BOOKS - The Life of Y: Engaging Millennials as Employees and Consumers
The Life of Y: Engaging Millennials as Employees and Consumers - Debashish Sengupta October 30, 2017 PDF  BOOKS
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The Life of Y: Engaging Millennials as Employees and Consumers
Author: Debashish Sengupta
Year: October 30, 2017
Format: PDF
File size: PDF 4.2 MB
Language: English



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The Life of Y: Engaging Millennials as Employees and Consumers Introduction: In today's fast-paced, technology-driven world, it is no secret that the millennial generation (those born between 1980 and 20000) is shaping the future of business, society, and the economy. With over 2 billion millennials worldwide, this cohort is not only the largest but also the most diverse and dynamic group of individuals who are transforming the way we live, work, and consume. As a result, it is crucial for businesses, societies, and nations to understand and engage with this generation in order to thrive and survive. However, the reality is that many organizations struggle to connect with millennials, leading to high levels of turnover, disengagement, and dissatisfaction among this demographic. The Purpose of the Book: The purpose of "The Life of Y" is to provide an unbiased understanding of the millennial generation, explode perceptual myths and stereotypes about them, and offer a consultative guidance on how to engage with this age group in the workplace and marketplace. The book is based on extensive research spanning almost a decade, providing valuable insights into the lives of Gen Y workers and consumers.
The Life of Y: Engaging Millennials as Employees and Consumers Introduction: In today's fast-paced, technology-driven world, is not secret that the millennial generation (those born between 1980 and 20000) is shaping the future of business, society, and the economy. Эта когорта, насчитывающая более 2 миллиардов миллениалов во всем мире, является не только самой большой, но и самой разнообразной и динамичной группой людей, которые меняют наш образ жизни, работы и потребления. В результате компаниям, обществам и странам крайне важно понимать и взаимодействовать с этим поколением, чтобы процветать и выживать. Однако реальность такова, что многие организации изо всех сил пытаются связаться с миллениалами, что приводит к высокому уровню оборота, размежевания и недовольства среди этой демографической группы. Цель книги: Цель «Жизни Y» состоит в том, чтобы обеспечить непредвзятое понимание поколения миллениалов, взорвать мифы о восприятии и стереотипы о них, а также предложить консультативное руководство о том, как взаимодействовать с этой возрастной группой на рабочем месте и на рынке. Книга основана на обширных исследованиях, охватывающих почти десятилетие, и дает ценную информацию о жизни работников и потребителей поколения Y.
The Life of Y: Engaging Millennials as Employees and Consumers Introduction: In today's fast-paced, technology-driven world, is not secret that the millennial generation (those born between 1980 and 20000) is shaping the future of business, society, and the economy. Cette cohorte, qui compte plus de 2 milliards de millenials dans le monde, est non seulement le groupe le plus important, mais aussi le groupe le plus diversifié et le plus dynamique de personnes qui changent nos modes de vie, de travail et de consommation. En conséquence, il est essentiel que les entreprises, les sociétés et les pays comprennent et interagissent avec cette génération pour prospérer et survivre. Mais la réalité est que de nombreuses organisations ont du mal à contacter les millenials, ce qui entraîne un taux élevé de chiffre d'affaires, de désengagement et de mécontentement parmi ce groupe démographique. Objectif du livre : L'objectif de Y Life est de fournir une compréhension impartiale d'une génération de milleniaux, de faire exploser les mythes sur les perceptions et les stéréotypes à leur sujet, et de fournir des conseils sur la façon d'interagir avec ce groupe d'âge sur le lieu de travail et sur le marché. livre est basé sur une vaste recherche couvrant près d'une décennie et fournit des informations précieuses sur la vie des travailleurs et des consommateurs de la génération Y.
The Life of Y: Engaging Millennials as Employees and Consumers Introduction: In today's fast-paced, technology-driven world, is not secret that the millennial generation (those born between 1980 and 20000) is shaping the future of business, society, and the economy. Esta cohorte, con más de 2 mil millones de millennials en todo el mundo, no solo es el grupo más grande, sino el más diverso y dinámico de personas que están cambiando nuestro estilo de vida, trabajo y consumo. Como resultado, es fundamental que las empresas, sociedades y países entiendan e interactúen con esta generación para prosperar y sobrevivir. n embargo, la realidad es que muchas organizaciones están luchando por ponerse en contacto con los millennials, lo que se traduce en altos niveles de facturación, desconexión y descontento entre este grupo demográfico. objetivo del libro: objetivo de «Vidas Y» es proporcionar una comprensión imparcial de una generación de millennials, hacer estallar los mitos y estereotipos sobre las percepciones, y ofrecer orientación sobre cómo interactuar con este grupo de edad en el lugar de trabajo y el mercado. libro se basa en una amplia investigación que abarca casi una década y proporciona información valiosa sobre la vida de los trabajadores y consumidores de la generación Y.
The Life of Y: Engaging Millennials as Employees and Consumers Introduction: In today's fast-paced, technology-driven world, is not secret that the millennial generation (those born between 1980 and 20000) is shaping the future of business, society, and the economy. Mit mehr als 2 Milliarden Millennials weltweit ist diese Kohorte nicht nur die größte, sondern auch die vielfältigste und dynamischste Gruppe von Menschen, die unseren bensstil, unsere Arbeit und unseren Konsum verändern. Infolgedessen ist es für Unternehmen, Gesellschaften und Länder von entscheidender Bedeutung, diese Generation zu verstehen und mit ihr zu interagieren, um zu gedeihen und zu überleben. Die Realität ist jedoch, dass viele Organisationen Schwierigkeiten haben, mit Millennials in Kontakt zu treten, was zu einem hohen Umsatz, Abgrenzung und Unzufriedenheit bei dieser demografischen Gruppe führt. Ziel des Buches: Das Ziel von „Life Y“ ist es, ein unvoreingenommenes Verständnis der Millennial-Generation zu ermöglichen, Wahrnehmungsmythen und Stereotypen über sie zu sprengen und einen beratenden itfaden für die Interaktion mit dieser Altersgruppe am Arbeitsplatz und auf dem Markt anzubieten. Das Buch basiert auf umfangreichen Recherchen über fast ein Jahrzehnt und liefert wertvolle Einblicke in das ben der Arbeiter und Verbraucher der Generation Y.
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Y'nin Hayatı: Y Kuşağının Çalışanlar ve Tüketiciler Olarak Katılımı Giriş: Günümüzün hızlı tempolu, teknoloji odaklı dünyasında, bin yıllık neslin (1980 ve 20000 arasında doğanlar) geleceği şekillendirdiği sır değildir. iş, toplum ve ekonomi. Dünya çapında 2 milyardan fazla bin yıllıkla, bu kohort sadece en büyük değil, aynı zamanda yaşama, çalışma ve tüketme şeklimizi değiştiren en çeşitli ve dinamik insan grubudur. Sonuç olarak, şirketlerin, toplumların ve ülkelerin bu neslin gelişmesini ve hayatta kalmasını anlamaları ve onlarla ilişki kurmaları çok önemlidir. Bununla birlikte, gerçek şu ki, birçok kuruluş bin yıllıklarla bağlantı kurmak için mücadele ediyor ve bu demografik arasında yüksek düzeyde ciro, ayrılma ve hoşnutsuzluğa yol açıyor. Kitabın amacı: "Life Y'nin amacı, bin yıllık neslin tarafsız bir şekilde anlaşılmasını sağlamak, onlarla ilgili algısal mitleri ve klişeleri havaya uçurmak ve bu yaş grubuyla işyerinde ve pazarda nasıl ilişki kurulacağına dair bir danışma kılavuzu sunmaktır. Kitap, yaklaşık on yıla yayılan kapsamlı bir araştırmaya dayanıyor ve Y kuşağı çalışanlarının ve tüketicilerinin yaşamları hakkında değerli bilgiler sunuyor.
حياة Y: إشراك جيل الألفية كموظفين ومستهلكين مقدمة: في عالم اليوم سريع الخطى مدفوع بالتكنولوجيا، ليس سراً أن جيل الألفية (أولئك الذين ولدوا بين 1980 20000) يشكل مستقبل الأعمال والمجتمع والاقتصاد. مع وجود أكثر من 2 مليار جيل من جيل الألفية في جميع أنحاء العالم، فإن هذه المجموعة ليست فقط المجموعة الأكبر ولكنها أيضًا المجموعة الأكثر تنوعًا وديناميكية من الأشخاص الذين يغيرون الطريقة التي نعيش ونعمل ونستهلكها. نتيجة لذلك، من الأهمية بمكان أن تفهم الشركات والمجتمعات والبلدان هذا الجيل وأن تتفاعل معه من أجل الازدهار والبقاء. ومع ذلك، فإن الحقيقة هي أن العديد من المنظمات تكافح من أجل التواصل مع جيل الألفية، مما يؤدي إلى مستويات عالية من الدوران وفك الارتباط والاستياء بين هذه الديموغرافية. هدف الكتاب: الهدف من «Life Y» هو توفير فهم غير متحيز لجيل الألفية، وتفجير الأساطير والقوالب النمطية الإدراكية عنهم، وتقديم دليل استشاري حول كيفية التعامل مع هذه الفئة العمرية في مكان العمل والسوق. يعتمد الكتاب على أبحاث مكثفة امتدت لما يقرب من عقد من الزمان ويوفر نظرة ثاقبة لحياة عمال ومستهلكي الجيل Y.

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