BOOKS - HISTORY - From Main Street to Mall The Rise and Fall of the American Departme...
From Main Street to Mall The Rise and Fall of the American Department Store (American Business, Politics, and Society) - Vicki Howard 2015 EPUB University of Pennsylvania Press BOOKS HISTORY
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From Main Street to Mall The Rise and Fall of the American Department Store (American Business, Politics, and Society)
Author: Vicki Howard
Year: 2015
Pages: 304
Format: EPUB
File size: 2 MB
Language: ENG



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The book "From Main Street to Mall" by historian Jan Whitaker provides a comprehensive overview of the rise and fall of the American department store, exploring its impact on business, politics, and society. The book begins with the origins of the department store in the mid-19th century, tracing its growth from small, local establishments to massive retail behemoths that dominated urban landscapes. It examines how these stores revolutionized the way Americans shopped, worked, and socialized, transforming the country's commercial culture and reshaping the American Dream. The book also delves into the darker side of this history, revealing how department stores contributed to the decline of traditional downtowns, fueled consumerism, and reinforced class and racial divisions. Throughout the narrative, Whitaker draws on a wide range of sources, including archival records, oral histories, and popular culture artifacts, to paint a richly detailed portrait of this pivotal moment in American history. The book is divided into four parts: the first part explores the early days of department stores, tracing their evolution from humble beginnings to dominant forces in the retail landscape. Part two delves into the golden age of department stores, highlighting their cultural significance and influence on society. Part three examines the challenges faced by these retail giants in the latter half of the 20th century, as suburbanization, discount stores, and changing consumer preferences threatened their dominance. Finally, the fourth part looks at the current state of department stores, discussing their struggles to adapt to a rapidly shifting retail landscape.
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